In a bid to garner a bigger market share in the Indian telecom market, Motorola has set the wheels to transform its presence as a main player in the mid-to-premium market segment for mobile handsets in India.
Motorola plans to put 300 smaller version of its flagship concept store ‘MotoStore’ over the next six months in a move to obtain a sizable share in the Indian handset replacement market, estimated to be in the neighborhood of 450-500 million units by 2010 driven by handset replacement sales.
Motorola’s mini MotoStores will be located in inside lifestyle stores which Motorola hopes to provide a complete experience to the consumers in terms of handset choices and accessories and to strengthen the company’s retail presence across the country.
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